Twitter and blogs have become an integral part of the marketing strategy for many athlete’s first plans today.With blog growth and apparent popularity “fashionable”, 1 is actually generated by the players and how much ghosts are written by marketing efforts to connect with their PR team and fans I have doubts about the content of.
When it comes to being a ghost writer, I am on the left and right with Neville Hobson, head of the social media of the WeissComm group in Europe.His decision:
“There is nothing wrong with ghost blogs, essentially anything wrong Your blog post is written by Ghost, but the name of the writer (or your company’s 1 is being a blogger When disclosing the fact that).Full Monty – If you truly believe in transparency, truth and trust, there is a degree of disclosure you make.
But I also write your message for you if it is a very bad idea to disclose even if there is someone’s idea, not worth doing at all.Blogs are about people who hire through your sentences glimpse you, over time, in addition to connecting with your thoughts, opinions, such as being expressed in your writing.So I will not recommend this to anyone, customers or someone else.”
This article is written from a business point of view, but it certainly applies to players as well.Were CEOs of major companies less time than professional athletes?I do not think so.In fact, the players have probably more than the rest, enough rest time – travel, such as spending several weeks blog posts in 20 minutes, the rest.
I am aware that you can not rely on blogs and athletes’ credentials to log in just for you and expect themselves to take care of the rest for themselves.In my mind, as a sports fan it is perfectly acceptable to have some blog post written by marketing staff, but it should be marked that way.It is also good to have a message modified by someone else.With a marketing team, players can also prompt the athlete to still have the essence of why the blog was made in the first place.
Hobson fully explains it and it is personally connected to the author of the blog.I need to have an idea of athlete, personality, emotion, sense of humor, preference, all thought process.This allows you to trigger a public intern on the site, clean up the main problem after that it is not as simple as an athlete who writes e-mails on the plane than some paragraphs.
If this type of marketing is not done effectively, it can have a negative impact.As a knowledge-rich sports fans something can be conveyed when something was written by an athlete (especially following my Twitter feed, especially after) and someone was not trying to tell you that it is, they Fans like to insult the intellect.
Back To Hobson:
“Bottom Line – If you write your post for some reason and if someone else can not want to do it on your behalf, do not do it at all: another way to express your voice If you are an agent, not a person who did not do this.